Velites Company

"For the Creative and the Driven"

skills used

Creative Direction

Brand Development

Apparel Design

Project Highlights

Notable Social Media Presence

A Global Brand Reach

Endorsed by NBA, Celebrities

The Brand I Started

Velites Company is a contemporary menswear brand co-founded by myself and another. The clothing serves as a visual unification of creative mediums, encouraging art, culture, and forward-thinking fashion practices. We pair high-quality fabrics with innovative design and fit, and believe that the garment as a whole should be observed as a piece of art. Please visit our website (Currently under construction) for more details.

The Process & Deliverables

Velites Co. has been an ongoing endeavor of mine for the past 3 years. What began as screen-printing graphics for my friends turned into a business. We began with only 12 t-shirts, but evolved into a multi-faceted apparel company. My role within the company was everything visual. We wanted to bridge the gap between skate-inspired streetwear and high fashion through both minimalism and expressionistic, 90's inspired grunge. I designed all of the apparel with these concepts in mind. I also created all deliverables including hang tags, promotional posters, 3D signage, lookbooks (both digital and print), fabric tags, website, and packaging. I also facilitated the photoshoots, product photography, and editing. This has been my largest-scale project to date, and provided me with the unique opportunity as a creative director at age 21. 

logo & sticker

logo & sticker

icons and logo iterations

icons and logo iterations

sizing labels

sizing labels