launched brand Successfully
improved online sales by 35%
Increased web traffic by 100%
One of One is a reclaimed fashion line based in Portland, Oregon. Their mission is to reduce cotton clothing waste by reusing and reclaiming existing fabrics to create modern, one-of-a-kind garments. One of One also works with local charities to clothe those in need, and raise awareness about the wasteful flaws in the garment industry. The line is not officially released, but they are currently offering products via the website, 1of1apparel.com.
This was a full-service project, with my primary involvement being the development of their E-commerce website. Secondary work included the creation of their logo (seen below), wireframing for their future app, and designing initial deliverable items (Hang Tags, Apparel Neck Tags). Therefore, most of my developments with One of One focused on straightforward usability, generous use of white space, and lack of bright colors. This encouraged the imagery to be more present and memorable.
The client expressed an interest in a logo similar to those of high fashion magazines. The design was to be all black, very minimal with high-contrast letter forms, and evoke a sense of elitism. The font choice was Didot, and Vogue Magazine's logo was our reference.
Although the website was developed to be mobile-responsive, we decided to wireframe a separate 1of1 app as a future, "Blue Sky" idea. The app was to function as a simple mobile shopping platform, running blog, and option for customers to submit requests for pieces of clothing. My role was to plan information architecture, map the application's functions, and present an interactive template of the app, which you can watch below.