One of One is a reclaimed fashion line based in Portland, Oregon. Their mission is to reduce cotton clothing waste by reusing and reclaiming existing fabrics to create modern, one-of-a-kind garments. One of One also works with local charities to clothe those in need, and raise awareness about the wasteful flaws in the garment industry. The line is not officially released, but they are currently offering products via the website, 1of1apparel.com.
My primary work with One of One was to develop their E-commerce website using Squarespace as a template. Secondary work included the creation of their logo (seen below), wireframes for their future app, and layout of the Fall 2017 look-book. Our initial discussion yielded that One of One wanted to distinguish themselves from other secondhand retailers such as Buffalo Exchange or Crossroads. We decided that the high-priced hand-made garments would sell most effectively if paired with a minimal black and white website. Therefore, most of my developments with One of One focused on straightforward usability, generous use of white space, and lack of bright colors. This encouraged the imagery to be more present and memorable.